Are you prepared for the busiest sales week of the year with your online store?
Black Friday Cyber Monday, or BFCM as it is known in the industry, is a weeklong holiday shopping bonanza that begins the Monday after Thanksgiving and lasts through Cyber Monday.
It has grown to be a popular period for both consumers looking for amazing discounts and businesses looking to make big sales.
1. The key is speed
Around Black Friday 2022, a spike in web traffic can put a burden on servers, making websites sluggish or unresponsive and occasionally even causing the online store to crash.
Any day of the year, downtime and poor website performance results in lost sales. However, BFCM is when you can least afford them.
Customers will click away from your rival without hesitation when presented with slow-loading eCommerce stores. Events like these can also cause the brand trust you've worked so hard to build with clients who expect outstanding service, especially on BFCM.
2. Put together a holiday gift guide
Customers should offer and receive gifts on Black Friday sales.
It's a fantastic approach to draw buyers' attention to particular items. Alternatively, you might separate your goods into gift-giving categories like Gifts for Him and Gifts for Her.
You may either advertise it by compiling a collection of gift guides or by producing a blog post on present suggestions.
3. Try out site-wide savings
Black Friday offers you might not be utilizing sitewide discounts properly if you believe they are outdated.
It may be extremely effective when combined with early bird access, appealing product imagery, and persuading text.
4. launch limited-edition Black Friday products
On this black Friday 2022 discounts might be replaced with a collection launch if your company can rely on its exclusivity or opulent appeal.
Customers would already be willing to purchase your stuff whenever your brand itself starts to become a status symbol. Discounts might be off-brand and destroy the exclusivity that buyers may have come to associate with your brand.
5. Give your clients a sense of luck
A traditional giveaway like a fortunate draw is probably always in style.
Encourage your customers to make more purchases and spend more money. To encourage both new and returning clients, you may include a buy option in the fortunate draw promotion.
