The vast bulk of all internet sales occurs on Cyber Monday. In the current e-commerce market, it is well recognized to have the greatest sales volume. As a result, it is acknowledged as the busiest shopping day in the United States.
Going ahead in 2022, there will undoubtedly be greater competition than ever. Therefore, it will be even more crucial to think creatively about how to promote your business online and increase visitors to your website this year.
In other words, effective marketing and planning are essential for success during this season. To enhance your sales on Cyber Monday, we'll look at 13 marketing strategies in this blog.
Table of Content
What’s so special about Cyber Monday?
What to expect from Cyber Monday 2022?
Cyber Monday marketing ideas/tips to boost sales
1. Update your site in advance
2. Ensure your site is running fast
3. Get shipping in order
4. Offer exclusive deals
5. Set timers to create urgency
6. Prepare the Customer Service Team
7. Offer free shipping with products
What’s so special about Cyber Monday?
Cyber Monday is a phenomenon that first came into being in 2005, and it’s become one of the biggest shopping days of the year, following Black Friday. It falls on the Monday after Thanksgiving, which is usually between November 26 – December 2.
It’s a day when many online retailers offer significant discounts, and shoppers can score some amazing deals.
What to expect from Cyber Monday 2022?
As the busiest online shopping day of the year, Cyber Monday is a critical day for ecommerce businesses. Last year, online sales on Cyber Monday reached a record $10.7 billion, and this year, you can expect it to be even higher.
Looking ahead to Cyber Monday 2022, it’s the time when we can finally say that the pandemic is close to being over and life will return to normal.
However, the deep discounts and free shipping offers will likely stick around as they have become the new norm for online shopping. Additionally, new sales platforms launched in 2021 will become even more popular in 2022 as people become more comfortable shopping online.
Cyber Monday marketing ideas/tips to boost sales
Here are some ideas/tips to help kick-start your Cyber Monday marketing:
1. Update your site in advance
Since Cyber Monday is likely to bring you more sales, your website must be ready to handle the influx of traffic. Here are a few tips to make your site prepared:
Update your site inventory – Make sure your site shows accurate data regarding the variety of products you have.
Test your site’s capacity – Before the big day, put your site through stress tests to see how it handles high traffic levels.
Promote your Cyber Monday deals early – Get the word out about the best Cyber Monday deals on your website as early as possible to generate excitement and ensure that people don’t forget about you.
2. Ensure your site is running fast
If a website takes more than 4 seconds to load, 25% of visitors will leave and look for another site. To prevent this, having a well-optimized site for mobile devices is a must. And most importantly, it should have a fast loading time.
To ensure your site can handle the increased traffic and orders, follow these tips:
Check whether your site speed is optimum – Use a tool like Google’s PageSpeed Insights to test your site speed and identify areas for improvement.
Increase your server capacity – If you’re on a shared server, upgrade to a dedicated server or a cloud hosting solution.
Use a content delivery network (CDN) – A CDN stores copies of your site’s static content (images, CSS, JavaScript, etc.) in multiple locations worldwide to deliver it faster to visitors.
Optimize your database – If your site uses a database (like MySQL), you must optimize it for speed.
Minimize external scripts – If you’re using external scripts (like Google Analytics), load them asynchronously to avoid slowing down your page.
3. Get shipping in order
Cyber Monday brings in more orders than usual, so shipping times will likely be longer. To avoid delays and unhappy customers, having a shipping plan can save you. It will lead to less time and monetary investment in shipping.
Here are the other things you can do for seamless shipping during the Cyber Monday sale:
Choose the right shipping carrier – Some carriers offer discounts for Cyber Monday orders.
Use the correct shipping labels and packaging – This will ensure the timely delivery of the orders.
Track your shipments – This will help you keep tabs on your orders and ensure they’re on track for delivery.
Prepare shipment in advance – Listing your products as “ready-to-ship” will let your customers know they can get their orders quickly.
It’s important to pay attention to shipping times to reflect reality; just because something says “usually ships in 24 hours” doesn’t mean it’s going out on time. And make sure that all of your shipping options are up-to-date and accurate.
4. Offer exclusive deals
The best way to make a splash on Cyber Monday is by offering exclusive online deals you cannot find anywhere else. This could mean posting discounts only on your website or offering them via social media channels.
5. Set timers to create urgency
When it comes to online shopping, creating a sense of urgency can be a powerful tool to get customers to buy. And on Cyber Monday, when everyone is looking for the best deals, using timers can be a great way to create a sense of urgency and get people to buy, and there are a few ways to do that.
6. Prepare the Customer Service Team
As the biggest online shopping day of the year, Cyber Monday can be a challenge for customer service teams. To prepare your team for the influx of customer inquiries, here are a few tips:
Increase staffing levels – Cyber Monday is a busy day for online retailers, so make sure your customer service team is adequately staffed. This will help reduce wait times and ensure that customers can get assistance.
Have a plan in place – Before Cyber Monday, make sure you have a plan for how your team will handle the influx of customer inquiries.
Automate with chatbots – Chatbots can handle a lot of the customer service load on Cyber Monday, freeing up your human employees to handle other tasks. They can answer questions, help customers find what they’re looking for, and even take orders. You can use websites like Kommunicate to avail of chatbot services.
Taking care of the team while they handle the operations is a crucial part of running a successful Cyber Monday campaign. So, make sure that you stay patient and handle the team in a way that they feel empowered to deliver well.
7. Offer free shipping with products
Free shipping is one of the most effective ways to increase conversion rates, drive traffic, and improve customer satisfaction. Over 90% of customers shop more often when offered free shipping, according to research from SaveMyCent.
Wrapping-up: Create your Cyber Monday plan
Ultimately, your chosen strategy is a matter of personal preference and is unique to your business. The tips in this article can spark your imagination and help you devise different ways to market your business effectively on Cyber Monday.
Don’t be afraid to try out new tactics; this infamous Monday allows you to try something for your brand that may be a little bit “out-of-the-box.” It all depends on the kind of company you are, the resources at your disposal, and how prepared you are for this day. Good luck.
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